The Outdoors
Is For Everybody
Columbia Sportswear Company saw an increase in DTC, eCommerce growth of some 400% at the onset of the pandemic years. As such, there was much in the consumer experience to standardize, modernize, and build. Leading a team of in-house designers, photographers, and copywriters—we leveraged experiences unique to a digital environment to create engaging storytelling and build a robust experience for consumers. And one cast much more inclusively and better reflectant of outdoor recreation, today. Stewarding the brand's unique voice and authority in the outdoors industry, while carrying it forward to a modern experience and delivery.
