Climax Mascara
#NeverFakeIt
Mascara is a staple product offering that can easily make or break a beauty brand. NARS Cosmetics (then recently acquired and launched globally by Shiseido Americas) meant to leave a lasting impression. Channeling the founder's beginnings in New York's golden age of fashion, every aspect of the campaign leaned into an empowered, playfully sexual tone. Our in-house team created and scaled every asset from stylized photography, packaging, influencer collateral, pop-up events, digital and social content strategies, and (as you'll see below) large-scale out of home executions in partner retailers worldwide.
