Honky
Tonk Women
Pulling from bold nostalgia with a copy collection and pigment names straight out of 1970's rock and roll, Powermatte Lip Pigment was an overnight success for NARS Cosmetics. It was also the first global campaign I'd worked on from concept to delivery. From early days in the studio—crowded around a small, stylized smear of pigment—to scaling the campaign in public and retail environments worldwide.
